Online Media



online media

Digital and Online Media overshadowing Traditional Media

At a time when recessionary pressures are prompting small and mid-sized units to reduce their budgets further, the demand for traditional medium has declined. However, the SMEs continue to invest in digital and online media, which is cost-effective in nature and provides a high return on investment (RoI) to the SMEs.

A study conducted by Kelsey Group shows that among the SME advertisers, the uptake of digital and online media has superseded traditional media. According to this study, the incursion of digital and online media witnessed a gradual rise from 73% to 77% during August 2008-09. However, during the same period, traditional media declined from 74% to 69%. This change has been brought about by customers who prefer online media as it helps them to put forth their queries and get instant feedback without any cost.

The study observes that there has been a decrease in overall advertising (ad) spending by small and medium-sized units. The global economic meltdown coupled with the incursion of low-cost digital and online media have resulted in a decrease in ad spending by SMEs.

“The expanding use of Internet and digital media is making it an attractive medium for the SMEs to invest in it and thereby gain access to a wider audience” said LK Dhanva, MD of Creative Media, a small-sized creative firm in Kolkata.

Further according to the study, ad and promotion spending by small and mid–sized entities has decreased by 23.5%. There has been a drop from Rs 1,34,043 to Rs 1,02,567 during August 2008-09. However, there has been a gradual increase from 22% to 36.8% in digital and online spending during 2008-09.

Gradual rise in SME spending

There has been almost a 26.8% soar in SME spending on websites and profile pages, from Rs 29,809 to Rs 37,702 during 2008-09.The study also shows that there has been a rise in the proportion of SMEs, from 22% to 30% during the same period, that make use of Internet as a medium to track business rivals.

According to Steve Marshall, Research Director of Kelsey Group, adoption of digital and online media is gradually overpowering traditional media among the SMEs.

About the Author

David Parks is a well known author and has written articles on Investment Guide, B2B Portal, Trade Leads, suppliers, Manufactures and many other subjects.

RealWire – The Online Media


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 1988 Books (Study Guide): Manufacturing Consent: The Political Economy of the Mass Media, a Brief History of Time, the Lives of John Lennon


1988 Books (Study Guide): Manufacturing Consent: The Political Economy of the Mass Media, a Brief History of Time, the Lives of John Lennon


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 1990 Software: Autodesk 3ds Max


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1992 Introductions: Sailor Moon


$16.97


New – Chapters: Sailor Moon. Source: Wikipedia. Pages: 132. Not illustrated. Free updates online. Purchase includes a free trial membership in the publisher’s book club where you can select from more than a million books without charge. Excerpt: YTV, Global, TVA Fox Kids TV2 Fox Kids, ITV USA Network, Cartoon Network, Syndication, NBCSailor Moon Bishjo Senshi Sr Mn, officially translated as Pretty Soldier Sailor Moon) is the title of a Japanese media franchise created by Naoko Takeuchi. Fred Pat

 1992 Introductions: Sailor Moon


1992 Introductions: Sailor Moon


$16.97


Used – Chapters: Sailor Moon. Source: Wikipedia. Pages: 132. Not illustrated. Free updates online. Purchase includes a free trial membership in the publisher’s book club where you can select from more than a million books without charge. Excerpt: YTV, Global, TVA Fox Kids TV2 Fox Kids, ITV USA Network, Cartoon Network, Syndication, NBCSailor Moon Bishjo Senshi Sr Mn, officially translated as Pretty Soldier Sailor Moon) is the title of a Japanese media franchise created by Naoko Takeuchi. Fred Pa

 1995 Introductions: Sailor Moon


1995 Introductions: Sailor Moon


$21.71


New – Chapters: Sailor Moon. Source: Wikipedia. Pages: 354. Not illustrated. Free updates online. Purchase includes a free trial membership in the publisher’s book club where you can select from more than a million books without charge. Excerpt: YTV, Global, TVA Fox Kids TV2 Fox Kids, ITV USA Network, Cartoon Network, Syndication, NBCSailor Moon Bishjo Senshi Sr Mn, officially translated as Pretty Soldier Sailor Moon) is the title of a Japanese media franchise created by Naoko Takeuchi. Fred Pat

 1995 Introductions: Sailor Moon


1995 Introductions: Sailor Moon


$21.71


Used – Chapters: Sailor Moon. Source: Wikipedia. Pages: 354. Not illustrated. Free updates online. Purchase includes a free trial membership in the publisher’s book club where you can select from more than a million books without charge. Excerpt: YTV, Global, TVA Fox Kids TV2 Fox Kids, ITV USA Network, Cartoon Network, Syndication, NBCSailor Moon Bishjo Senshi Sr Mn, officially translated as Pretty Soldier Sailor Moon) is the title of a Japanese media franchise created by Naoko Takeuchi. Fred Pa

 1996 Minnesota Fighting Pike Season


1996 Minnesota Fighting Pike Season


$49.2


New – Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. The 1996 Minnesota Fighting Pike season was the 1st season and only season for the team in the Arena Football League. The team’s lack of exposure or advertising was the key reason for the team’s folding at the end of the 1996 season. The team did not have a regional television deal to promote their games or have the games advertised in newspapers and other media.

 1997 Racehorse Births: Digger Crown, Tiznow, Include, Hardy Eustace, Left Bank, Starine, Azertyuiop, Jostle, Spain, Captain Steve, Iris's Gift


1997 Racehorse Births: Digger Crown, Tiznow, Include, Hardy Eustace, Left Bank, Starine, Azertyuiop, Jostle, Spain, Captain Steve, Iris’s Gift


$24.92


New – Purchase includes free access to book updates online and a free trial membership in the publisher’s book club where you can select from more than a million books without charge. Chapters: Digger Crown, Tiznow, Include, Hardy Eustace, Left Bank, Starine, Azertyuiop, Jostle, Spain, Captain Steve, Iris’s Gift, Giant’s Causeway, Sakhee, Sarena Special, Chilukki, Mcdynamo, Anees, Ethereal, Silver Birch, Media Puzzle, Fields of Omagh, Fusaichi Pegasus, Sinndar, Red Bullet, Marienbard, Ocean of W

 19th Berlin International Film Festival


19th Berlin International Film Festival


$50.4


New – Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. The 19th annual Berlin International Film Festival was held from June 25 to July 6, 1969. The Berlin International Film Festival, also called the Berlinale, is one of the world’s leading film festivals and most reputable media events. It is held in Berlin, Germany. Founded in 1951, the festival has been celebrated annually in February since 1978. With 274,000 tick

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